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Brand-Mantra’s Three Step Guide to Success: At Brand-Mantra, we help companies to establish the voice, the kind of language and the messages they choose to convey to the world. We help companies understand where they want to go, who they compete with, who they sell to, and how they want to be perceived. 1. Brand Research: Well-heeled Research means that the battle is half won. We take time to fully understand your present and future business goals, strategies you have already used and plan to use ahead, key business challenges, and competitor websites. Insights into your business help us to come up with pleasing as well as targeted visual designs for your website. 2. Brand Name: We know exactly ‘What’s In A Name?’ and we miss telling it to Shakespeare! We know that Name Generation is a highly specific and specialized process. Based on our research of your brand, we come up with a list of criteria to consider while short listing the names for your brand. We come up with specific visual and functional requirements for each potential name and then, focus on the name that reflects the desired image of your business. We also conduct a preliminary legal screening of the names before we meet clients and discuss the names we have shortlisted in detail. We evaluate each name with specific rationale and attributes that we envisioned for that name. 3. ·Brand Promotion Strategy: We develop a ‘Brand Story’ that serves as the formula for developing all future communications. This brand story describes the essence of the company. Each expression of the company – be it advertising, websites, or marketing materials - will carry the messages of this story. Our strategy phase also includes recommendations for how the company may improve its web presence, brand identity, and various print collateral. |
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